Rolex's Perpetual Planet program visits the Shinnecock Bay Hope Spot
- Jun 12, 2024
- 1 min read
In June 2024, our ShiRP team had the opportunity to host Rolex’s Perpetual Planet Initiative, Dr. Sylvia Earle, and members of Mission Blue at the Stony Brook Marine Station for a daylong visit. Rolex’s Perpetual Planet Initiative includes efforts to connect reporters and social media influencers with conservation success stories and Hope Spots in order to broaden audience exposure.
Rolex staff brought invited journalists from Asia, Europe, and South America to Shinnecock Bay, where they learned about ShiRP restoration and the Hope Spot firsthand. The trip included classroom education, laboratory tours, a boat trip, and in-the-water lessons on eelgrass, oysters, and marine life.
The Pikitch, Gobler, and Peterson labs collectively participated in showcasing the bay and its habitats to this global audience.
Several media articles resulted from the visit:
Vanity Fair (Italy). June 20, 2024
Sylvia Earle, a deep hope. (Shown in Italian and then translated English)
Harper’s Bazaar (Hong Kong). August 26, 2024
The Eternal Mission Of Guarding The Ocean! Rolex's "Protect the Earth - Perpetual Planet” Plan To Repair The Ocean With Natural Science
The Business Times (Singapore). July 12, 2024 Sylvia Earle’s unwavering mission to save our blue planet (Paywall on link)
Family Style. Her Deepness. By Sophia Li
Juana Viale: Chronicle of A Traveler With Rolex. July 4, 2024
Sylvia Earle's optimism fuels record growth in 'Hope Spots' for ocean conservation. July 10, 2024
